Rolling Toy Case Study

Rolling Toy Case Study

How cross field technologies can inspire new product design and functionalities. Assume we are “rolling toy” designers and need to quickly generate new rolling toy design concepts, facing time and resource constraints. We use InnoSenze and start with “positioning” the...
Google’s path to autonomous vehicle innovation

Google’s path to autonomous vehicle innovation

The successful moves into distant technology domains for innovation opportunities. Google (Alphabet Inc.) is considered to be one of the leading companies in the driverless vehicle space. But how can a company which core capability started as Search Engine...
Broadcom VS Qualcomm: A technology M&A play

Broadcom VS Qualcomm: A technology M&A play

After Trump halted the Broadcom Qualcomm deal, we wanted to take a look at both companies’ Technology Portfolio to better understand what the implications would be in case of the acquisition to materialize. Form the InnoGPS maps we notice how Broadcom is currently...